Legal
Crowd Calamity? Repeal of General Solicitation Ban Ushers in New Era of Something
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Yesterday’s long-anticipated repeal of the ban on public advertising of private securities offerings either ushers in a new era of transparent, information-rich, digitally-greased, and crowd-vetted capital markets, or it is a leap into the abyss that will pervert the most trusted capital markets in the world into a carnival midway of investment hustlers, crowd madness panderers and common thieves. That seems to be the consensus, or lack thereof, of regulators and growth capital professionals surveyed in the wake of the SEC’s action to implement the mandate set by Congress a year ago when it passed the JOBS Act. On July 10, the Securities and Exchange Commission held an open meeting regarding its nine-month old proposal to repeal the ban on the advertising and general solicitation of Regulation D securities offerings. Although the rule was ultimately adopted, concerns regarding investor protection were raised by two commissioners, Elisse Walter and Luis Aguilar. Seeking to blunt criticism that removing the general solicitation ban would “open the floodgates of fraud,” the commission staff proposed additional amendments to Rule 506 that would formalize the verification process for accredited investors. The commission also voted to publish for public comment a proposal to impose several additional reporting requirements on Form D:
require issuers and investors to provide additional information on Form D
eliminate the ability of an issuer to use Rule 506 exemptions if it failed to file a required Form D during the prior five-year period (with certain cure provisions)
require issuers to file a Form D at least 15 days prior to engaging in any general solicitation and to file a final amendment to that Form D not later than 30 days from the end of the offering
for an initial two-year period, require issuers engaging in general solicitations under Rule 506(c) to submit their solicitation materials to the SEC on a confidential basis
impose legending requirements on any general solicitation materials
extend the advertising guidance in Rule 156 applicable to public funds to private funds.



